Mineral Makeup - Help not Hype Campaign Launched by Delia Cosmetics
Delia Cosmetics newest Campaign proves, mineral makeup is more than just a new beauty trend - it claims health benefits for skin as well. But is it really only hype?


/Fashion News Articles/ - March 28, 2008 - Delia Cosmetics newest Campaign proves, mineral makeup is more than just a new beauty trend - it claims health benefits for skin as well. But is it really only hype?

"Mineral makeup is virtually exploding the beauty market," says Chris, CEO of Delia Cosmetics, "and has become a popular style of makeup - and many are growing to love its benefits."

As many know, mineral makeup products vary - and at prices ranging from less than $10 to more than $75 per product. The most popular in all price ranges are the loose powder foundations and blushes. These are light, finely ground loose minerals that are buffed into the skin using a fluffy powder-brush.

Consumers are initially drawn to try mineral makeup because of natural characteristics and healthy image. Mineral Cosmetics are safer and better for sensitive, even acne- or rosacea-prone skin.

Like most cosmetics, mineral makeup has its critics. There are those who are fans and rave about the products and others who complain that it's drying, irritating and adds years to your appearance.

"Makeup sensitivity is often the result of synthetic dyes, fragrances, and preservatives, so a natural-based makeup that eliminates these is going to eliminate some of the related problems," says CEO and Founder of Delia Cosmetics.

Experts and many dermatologists report that because mineral makeup frequently eliminates classic "irritants" - like fragrances, binders, synthetic dyes, and preservatives -- it is considered "purer" and can be kinder to the skin.

Non-comedongenic mineral make-ups, cosmetics, bronzers, blush, foundations won't clog pores, and it's not going to aggravate an acne condition or cause a flare-up as easily as some traditional make-ups can.

Not all Mineral Make-ups are alike In fact, it may appear as if all mineral makeup should be pretty much the same, but that's not true,

Since there is no set regulation for what constitutes a "mineral" makeup, any product containing minerals as a primary ingredient can be marketed as such -- even if it contains a whole lot of other "less natural" ingredients.

Order Delia Cosmetics Mineral Make-up Online: http://www.DeliaCosmetics.com

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Press Release Contact Information:

Chris C.
Delia Cosmetics, LLC
Marketing
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