Hotter Shoes Survey Reveals Women Fall for Killer Heels
Hotter Shoes survey discovers fashion conscious women are going to dangerous extremes to wear trendy shoes.

LANCASHIRE, ENGLAND, November 14, 2010 /24-7PressRelease/ -- Hotter Shoes has found out in a new survey that fashion conscious women go to such extreme lengths to wear trendy shoes that one in ten women admits they have had to receive medical attention or even be hospitalised because of their shoes.

Nearly half of women have twisted their ankle because of their footwear and two thirds admit to wearing shoes that have caused them injury.

The top injuries caused by shoes were broken ankles, twisted knees, infected blisters, bunions and torn tendons.

The study into 3,000 women's footwear choices was conducted by Hotter Shoes, the UK's biggest shoe manufacturer, who is looking into what motivates women to buy certain shoes.

Lisa McCarten of Hotter Comfort Concept Shoes said: "As a comfort shoe maker we were amazed to discover the pain and discomfort that women were prepared to endure for a pair of killer heels or an ill-fitting impulse sale bargain. We have championed the cause of comfortable shoes for over fifty years; today's active woman needs to be able to be on her feet for work, family and her own social life, looking good and feeling fabulous.

"Nothing can ruin a day more than sore and tired feet, every person in our design and technical team works hard to ensure that our shoes are stylish and comfortable. We craft our shoes to ensure feet are in the best possible care and we're delighted to think that we have liberated women's feet from the burden of tight fitting shoes that rub and hurt."

Press Release Contact Information:

Melanie Killilea
Hotter Comfort Concept
PR Manager
2 Peel Road
Skelmersdale, Lancashire
United Kingdom WN8 9PT
Voice: 01695 712720
Website: Visit Our Website