Debenhams Announces Sales of Royal Doppelganger Ring are Soaring
Debenhams has announced that sales of a ring that is very like the Royal engagement ring have been soaring.

LONDON, ENGLAND, December 03, 2010 /24-7PressRelease/ -- Debenhams has announced that sales of a dress ring have sky rocketed due to uncanny likeness to the royal version, following the announcement of Wills' and Kate's engagement last week.

Although the department store's version is a slightly different hue compared to Kate's engagement ring, it is identical in every other way except from the price - it is currently on sale for GBP6.

The stone cluster ring has been one the department store's best selling styles for two seasons but has seen a massive 312% boost as customers identify it as very similar to the royal engagement ring.

Carie Barkhuizen, Debenhams PR manager, commented: "Even though it's a slightly different colour, this regal ring is sure to have a long and successful purple reign. It's clear that our customers want to feel like a princess for a fraction of the price - and for GBP6 it's a royal bargain.  

"We are monitoring sales this week. If the ring continues to sell as it has over the last week, we will be looking to increase stock levels in the run up to Christmas."

The Vicenza ring is made from coloured glass surrounded by diamantes. 

Following the engagement announcement, Debenhams buyers were flung into frantic planning sessions to develop commemorative products in time for the royal wedding.

Carie Barkhuizen continued: "Kate and William's wedding will be a special day for the country and the world. All of our departments including home, lingerie and women's wear are considering ways to mark the occasion."

Press Release Contact Information:

Carie Barkhuizen
Debenhams
PR Manager
33 Wigmore Street
London, England
United Kingdom W1U 1QX
Voice: 02074083298
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